Andrew Fitzpatrick - E-Commerce Director at Fitzpatricks Shoes

E-Commerce manager at Fitzpatricks Shoes



Work category

IT and Technology



Profile Activity

My background is a mix of business and IT, which enables me to manage business, marketing and technical teams on eCommerce, eBusiness and eMarketing projects.

For the last few years I have been been creating web startups and online companies in between an MSc in E-Commerce which i achieved a high 2.1 grade. I also have a diploma in computers and a degree in business information systems from the National College of Ireland which gives me a great mix and understanding of both areas.

Currently i run the website for Fitzpatricks Shoes which i set up in 2010 which has enabled me to improve my skills in E-Commerce greatly.

I am currently very interested in furthering my career in E-Commerce or Marketing based roles.

Andrew Fitzpatrick's Professional Experience

2011 - Present

Fitzpatricks Shoes - E-Commerce manager

I work with the marketing and ecommerce department of the company.

Key Skills
Business Development Content Management ecommerce fraud HTML Marketing photoshop retail Social Media
2000 - Present

Fitzpatricks Shoes - Ecommerce manager

Since 2000 to present I has been working part-time/full-time at Fitzpatricks Footwear retail store in Dublin 2 as Sales Assistant / manager and am responsible for the layout of stock/ control throughout the shop and providing excellent customer service. Since finishing my masters in E-Commerce in DCU, i have set up and ran the E-Commerce division for the company. Our website was setup in 2010/2011 to satisfy the growing demand of E-Commerce. Our customers can buy our goods online and we strive to have the same customer service for our E-Commerce customers as we do in-store.

Some skills i have learned from this job would include :

- Fraud Analysis
- SEO & PPC campaigns
- Liasing with external agencies, media and PR.
- Updating the website content as new products are in including taking professional photographs of all our products.

Key Skills
Customer Service Customer Service ppc retail Sales Assistant
2009 - 2010

Crowdingup - Founder

Crowding Up is a company that was set up as an online social media marketing company. We saw a gap in the market for companies to use social media to crearte buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature for client organisations. This was achieved through competitions, surveys and crowd sourcing, thus creating them more followers, more brand awareness and more back links to their website.

We had set this up for our masters practicum and received a first class honours. The business was applying for incubation in DCU but we decided to put it on hold as i was working on an ecommerce project( Fitzpatricks Shoes) and also on an award winning social media campaign that has seen an Irish charity go from 1k facebook fans to over 85k and a huge increase on twitter.

Key Skills
2008 - 2009

Needajobdone - Founder

My business partner and I developed a new site called Needajobdone in February 2010. The site was meant to be launched earlier but unforeseen problems arose around programming difficulties.

Needajobdone was an online marketplace for the placement of tradesmen and service contracts. It was a place for users to come and find local tradesmen for any job. It provided a platform that allowed quality tradesman & service providers to quote on jobs posted by people looking to get them done properly and according to their needs. The site had far more features then any other similar sites abroad and it was the first of its kind in Ireland to utilize a bidding system for people to get multiple offers.

Upon launching competition quickly appeared and we were unable to compete against the massive expensive advertising campaigns that these companies had. In August 2009 the business was put on hold until such time that a new source of funding appeared or market saturation reduced.

Key Skills
Contracts programming
2007 - 2007

Bank of Ireland Mortgages - Business Analyst

I worked under the Business Systems Manager in a team of 8-9 staff and gained valuable IT experience during my time there. Some of the responsibilities included:

• AS400 duties
• Creating and maintaining databases
• Networking and helping end users with IT problems, troubleshooting
• Ensuring the IT/ telecom hardware (printers, photocopiers, faxes) were functioning properly
• Data analysis
• Involved in the conversion of email migration
• Ensuring metrics and SLA's were being met
• Assist in maintaining hardware and software asset register
• Accomplished in setting and meeting deadlines, planning and developing methods for computerizing a range of business tasks. Worked in a team environment with deadlines

Key Skills
data data analysis Networking SLA systems manager

Andrew Fitzpatrick's Education and Qualifications


Bachelor/Degree - Msc in E-Commerce (2.1 Hons), E-Commerce

Dublin City University

Bachelor/Degree - Diploma, Application And Support

National College of Ireland

Bachelor/Degree - BSc (Hons), Business Information Systems

National College of Ireland

Andrew Fitzpatrick's Additional Information


technology, sports, business, gym.


Google online marketing challenge 2010
European Computer Drivers Licence
MSc Ecommerce