Alvaro Abreu

Eternit S/A - Marketing Analyst

// Responsible for all digital marketing strategies, development, implementation and campaigns results analysis, as well performing in social media, the website remodeling and digital media planning;
// Evaluate site performance; develop strategic recommendations based on performance data analysis and work with creative and technical teams to execute site changes to reach the site conversions target;
// Responsible for providing executive-level dashboard and KPIs analysis; ensuring appropriate selection and presentation metrics in a time an easy to understand format, to allow key decisions to be made based on appropriate data;
// Provide care to internal customers in the communication area (advertisement, direct marketing and internet);
// Suppliers Management;
// Management publicity processes such as relationship with agencies, follow up and approval of publicity campaigns (institutional and promotional), execution and control of schedules and budgets;
// Coordination and organization of events and trade fairs (development of visual identity for stands, hire general services, define the products to show, promotions and campaigns, etc.);
// Budget control, analysis and report to all the company's Marketing directors.

Bachelor/Degree - Marketing

Fundação Escola de Comércio Álvares Penteado

Bachelor's degree, Social communication in Advertising and Publicity.

Links

• Linkedin Profile - http://www.linkedin.com/in/linkdoalvaro