Alvaro Abreu - Marketing Analyst In Transition

Marketing Analyst at Eternit S/A



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Profile Activity

Bachelor in Marketing & Publicity at FECAP with MBA in Digital Marketing at ESPM, with more than 5 years of experience in Marketing and Sales. Expertise in suppliers management and partnership for Marketing projects, doing the interface between marketing directors and solutions providers (publicity agencies, press agencies, etc.). Return of Investment analysis, development of processes and action plans, briefing, divulging projects and budget approval.

Alvaro Abreu's Professional Experience

2011 - 2013

Eternit S/A - Marketing Analyst

// Responsible for all digital marketing strategies, development, implementation and campaigns results analysis, as well performing in social media, the website remodeling and digital media planning;
// Evaluate site performance; develop strategic recommendations based on performance data analysis and work with creative and technical teams to execute site changes to reach the site conversions target;
// Responsible for providing executive-level dashboard and KPIs analysis; ensuring appropriate selection and presentation metrics in a time an easy to understand format, to allow key decisions to be made based on appropriate data;
// Provide care to internal customers in the communication area (advertisement, direct marketing and internet);
// Suppliers Management;
// Management publicity processes such as relationship with agencies, follow up and approval of publicity campaigns (institutional and promotional), execution and control of schedules and budgets;
// Coordination and organization of events and trade fairs (development of visual identity for stands, hire general services, define the products to show, promotions and campaigns, etc.);
// Budget control, analysis and report to all the company's Marketing directors.

Alvaro Abreu's Education and Qualifications


Bachelor/Degree - Marketing

Fundação Escola de Comércio Álvares Penteado

Bachelor's degree, Social communication in Advertising and Publicity.

Alvaro Abreu's Additional Information