Alex  Gibson - Marketing Expert - Lecturer, Broadcaster, Writer.

Presenter and Producer at The Persuaders Radio Show

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Masters/PostGrad

Lecturer on tourism and hospitality marketing to undergraduate and post-graduate degree programmes in the School of Hospitality Management and Tourism, DIT. I have chaired several degree validation committees as well as involved in programme administration duties. I have presented at academic conferences in Ireland, Europe, North and South America.

Alex Gibson's Professional Experience

2010 - Present

Dublin City FM - Director

I serve on the Board of Directors of Dublin City Fm - a special interests, non-profit licensed radio station covering the Greater Dublin Area. My specific role on the Board is that of Sales and Marketing.

Key Skills
2000 - Present

The Persuaders Podcasting - Radio Presenter and Podcaster

I received the Net Visionary Award 2008 for Best Business Podcaster. In October 2009, I received the Best Podcaster Award at the Irish Web Awards. Produced podcasts for organisations such as An Post, o2, Marketing Institute of Ireland and ESOMAR.

Key Skills
2000 - Present

The Persuaders Radio Show - Presenter and Producer

Each week I present The Persuaders on Dublin City FM. It's the only radio show dedicated to marketing topics and is also the longest running radio show aimed at a business audience in Ireland.
I received the Net Visionary Award 2008 for Best Business Podcaster. In October 2009, I received the Best Podcaster Award at the Irish Web Awards. Produced podcasts for organisations such as An Post, o2, Marketing Institute of Ireland and ESOMAR.

Key Skills
Dedicated Marketing
1998 - Present

Hospitality Sales and Marketing Association International - Director and Past President

I am on the Board of HSMAI Ireland as a Director and Head of Education Committee. I am a former President of HSMAI Ireland, sit on the Europe Board of HSMAI and a recipient of a Lifetime Achievement Award in 2007.

1994 - Present

The Marketing Institute of Ireland - Member

Member of the Marketing Institute since 1994. I present a series of podcasts for the Marketing Institute - The Marketer's Chair interviews senior fellows of the institute about their marketing careers and the issues they face in their marketing roles.

Key Skills
1991 - Present

Dublin Institute of Technology - Senior Lecturer - Marketing

Lecturer on tourism and hospitality marketing to undergraduate and post-graduate degree programmes in the School of Hospitality Management and Tourism, DIT. I have chaired several degree validation committees as well as involved in programme administration duties. I have presented at academic conferences in Ireland, Europe, North and South America.

Key Skills
Administration Hospitality hospitality management lecturer Marketing Validation
2008 - 2009

FZK Europe - Managing Director

Full service hospitality marketing agency and consultancy with clients in the US, Caribbean and Europe. Projects included branding and PR assignments.

Key Skills
Hospitality Marketing
2008 - 2009

FZK Europe - Managing Director

Full service hospitality marketing agency and consultancy with clients in the US, Caribbean and Europe. Projects included branding and PR assignments.

Key Skills
Hospitality Marketing
2004 - 2008

DIT - Head of Department of Tourism

Head of Department of Tourism. Responsible for academic management of four undergraduate and one post-graduate degrees and strategy for the Department. I also chaired the validation panels for one Batchelors degree and two Masters degrees in other Schools in the DIT. During my tenure in the role I played a key role in the development of the MagicTouch Partners programme - an branding oriented approach to developing School-Industry linkages.

Key Skills
strategy Validation
1996 - 1996

ESSEC Business School - Visiting Professor IMHI

In residence as a Visiting Professor of Marketing at Institute de Management Hotelier International. (IMHI) Paris. This school is part of the leading business school in France, ESSEC. I have delivered several courses on the MBA programme over the past years at this Institute, which has for the past 6 years received the accolade of best post-graduate educator of hospitality students in France.

Key Skills
Hospitality Marketing

Alex Gibson's Education and Qualifications

1987

Masters/PostGrad - International Marketing

UCD + DIT

1987

Bachelor/Degree - MBS, International Marketing

University College Dublin

1986

Bachelor/Degree - B.Sc. ( Mgmt.), Marketing ( 1st Class Hons)

Dublin Institute of Technology

Alex Gibson's Additional Information

Languages