Aisling Foley - Experienced technology Marketing Manager and Consultant

Director and Founder at Aisling Foley Marketing

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Diploma

I have 26 years international marketing experience. I have been responsible for devising and implementing marketing strategies within both small and large companies. My speciality lies in marketing communications in the technology and software industry. I have devised programmes that have increased unique visitors to websites by 400%, press coverage by 250% and subscribers to corporate email newsletters by 50%

Aisling Foley's Professional Experience

2007 - Present

Aisling Foley Marketing - Director and Founder

Aisling Foley Marketing is a freelance marketing consultancy that provides IT companies with the extra resource required to extend current business to business (B2B) marketing activities.

I provide that extra resource required by software companies on a short term basis to help them implement marketing projects. Examples include relaunching websites, creating customer newsletters, case studies and email campaigns as well as producing or updating sales and marketing brochures.

Current and past clients include Macalla (acquired by Roamware Sep 09), Zarion and Airtel ATN.

Key Skills
B2B Marketing
2004 - 2006

CR2 - Head of Marketing

• Management of Marketing department; staff and budget
• Development and management of Internet site redesign
• Development and implementation of the PR plan
• Development and management of online promotional activities
• Responsible for redesign and publication of monthly internal newsletter
• Redesign of corporate collateral
• Development and implementation of Intranet site
• Management of events and seminars including User Conference
• Management of CRM database

Key Skills
CRM internet Marketing Marketing executive promotional
2001 - 2003

Sabre Holdings - Marketing Manager, Online Travel Solutions

· Responsible for the global demand generation process of Sabre Travel Network’s Point of Sale solutions.
Includes: Internet booking engine (IBE), Web portal and Web Services.
· Manage the global PR, events, advertising and direct marketing strategies in the largest eCommerce industry.
· IBE customer growth in Europe from 1 customer in mid 2001 to 90 by end of 2003.
· Marketing budget ownership and staff management

Key Skills
2000 - 2001

AspenTech - Marketing Programmes Manager, Europe

· Responsible for all key aspects of the marketing communications mix.
· Management of a European press advertising campaign with a budget in excess of $1m
· Event Manager of the company's first eBusiness Forum for the process industry which was a major milestone for the company.
· Marketing communications budget management

Key Skills
Budget management Marketing
1995 - 2000

i2 Technologies Inc - Marketing Manager

European Marketing Communications Manager:
·Managed all aspects of marketing communications throughout Europe
o Event management, PR, direct marketing, advertising

European PR Manager (99 – 00):
· Responsible for the PR budget and management of all European PR agencies
· Editor of external newsletter

Key Skills
Communications Manager Direct marketing Event Management Marketing PR Manager