Director and Founder at Aisling Foley Marketing
NationalityIrish
Current locationIreland
Work categoryMarketing
EducationDiploma
I have 26 years international marketing experience. I have been responsible for devising and implementing marketing strategies within both small and large companies. My speciality lies in marketing communications in the technology and software industry. I have devised programmes that have increased unique visitors to websites by 400%, press coverage by 250% and subscribers to corporate email newsletters by 50%
Aisling Foley's Professional Experience
Aisling Foley Marketing - Director and Founder
Aisling Foley Marketing is a freelance marketing consultancy that provides IT companies with the extra resource required to extend current business to business (B2B) marketing activities.
I provide that extra resource required by software companies on a short term basis to help them implement marketing projects. Examples include relaunching websites, creating customer newsletters, case studies and email campaigns as well as producing or updating sales and marketing brochures.
Current and past clients include Macalla (acquired by Roamware Sep 09), Zarion and Airtel ATN.
CR2 - Head of Marketing
Management of Marketing department; staff and budget
Development and management of Internet site redesign
Development and implementation of the PR plan
Development and management of online promotional activities
Responsible for redesign and publication of monthly internal newsletter
Redesign of corporate collateral
Development and implementation of Intranet site
Management of events and seminars including User Conference
Management of CRM database
Sabre Holdings - Marketing Manager, Online Travel Solutions
· Responsible for the global demand generation process of Sabre Travel Networks Point of Sale solutions.
Includes: Internet booking engine (IBE), Web portal and Web Services.
· Manage the global PR, events, advertising and direct marketing strategies in the largest eCommerce industry.
· IBE customer growth in Europe from 1 customer in mid 2001 to 90 by end of 2003.
· Marketing budget ownership and staff management
AspenTech - Marketing Programmes Manager, Europe
· Responsible for all key aspects of the marketing communications mix.
· Management of a European press advertising campaign with a budget in excess of $1m
· Event Manager of the company's first eBusiness Forum for the process industry which was a major milestone for the company.
· Marketing communications budget management
i2 Technologies Inc - Marketing Manager
European Marketing Communications Manager:
·Managed all aspects of marketing communications throughout Europe
o Event management, PR, direct marketing, advertising
European PR Manager (99 00):
· Responsible for the PR budget and management of all European PR agencies
· Editor of external newsletter
Aisling Foley's Education and Qualifications
Diploma - Diploma in Marketing
Chartered Institute of Marketing
Aisling Foley's Additional Information
Links
- Aisling Foley Marketing - http://www.aislingfoley.com
- Aisling Foley Marketing blog - http://aislingfoley.com/blog/
Languages
- French - Working knowlege
- Dutch - Working knowlege
Awards
Chartered Institute of Marketing Diploma in Marketing