Aideen McGrath - Brand building PR and media relations consultant

Head of Consumer and b2b PR

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Masters/PostGrad

A brand building PR and media relations specialist I currently head up consumer and b2b public relations at H+A Marketing + PR agency.

With over ten years experience in consumer and corporate PR, I recently returned from London where for the past five years I've worked with some of the world’s biggest brands including Nokia, Magnum, Coca-Cola, eBay, MySpace, Persil and Expedia, helping them stay front of mind with consumers.

Campaign highlights include the global launch of the Nokia N97 – Nokia’s biggest flagship launch across 150 markets, working with Steven Gerrard on Persil’s Dirt Is Good campaign and helping MySpace get ahead of the fast-paced social networking race.

Having run social media campaigns for several Web 2.0 super brands in the UK, I’m especially excited and passionate about the burgeoning new media space in Ireland

Aideen McGrath's Professional Experience

2008 - 2009

GolinHarris - Associate Director

Associate Director for International Agency of the Year GH - worked on exciting brand building and web 2.0 projects for Nokia, Magnum, Expedia, Domestos and Flora Pro-Activ European PR Strategy

Key Skills
Associate Director building projects social media web 2.0 pr golinharris strategy
2005 - 2008

Lexis PR - Associate Director

Brand building and media relations in this top 5 consumer agency in UK - amongst other projects was lucky enough to work on eBay, Gumtree, MySpace, Persil, Coca-Cola and Burtons Biscuits (thanks to Jammy Dodgers + wonderful Wagon Wheels for the 5lbs I put on in way of 'client research')...

Key Skills
building projects web 2.0, pr 2.0, lexis pr